Helping users create workflow templates they can understand, edit, and safely use.
Creating a workflow template was a high-friction task. Users needed to understand actions, choose logic, and translate goals into an executable flow, often requiring manual support from the sales team.
The opportunity was to use AI as a starting point without removing user control. The experience needed to help users describe intent, understand generated output, and still make the final call.
The feature launched successfully. Within the first 6 hours, users submitted 60+ prompts. It also supported the team's effort to improve new-user onboarding and registration conversion.